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Member fee: $0.00
Non-Member fee: $48.00

1.8 contact hours towards CWEA certifications; All

Intrinsic Connections: Communication, Safety, and Emergency Management explores the vital interplay between public communication, organizational safety culture, and emergency preparedness. Designed for professionals in external affairs, public relations, safety, and emergency management, this course emphasizes how strategic communication can enhance safety outcomes and build trust during crises.

Participants will examine the role of communication teams in supporting safety initiatives, managing reputational risk, and coordinating within emergency response frameworks. 

Through real-world case studies, message mapping techniques, and tips and tricks for meaningful communication, learners will gain practical tools to develop crisis communication plans, engage stakeholders proactively, and integrate safety messaging into organizational operations.

This course is ideal for those seeking to strengthen their agency’s preparedness, improve public trust, and ensure seamless communication during emergencies.

Learning Objectives:

1. Understand the Role of External Affairs in Safety and Emergency Management
   1. Describe how communication teams support safety initiatives across agencies.
   2. Identify key responsibilities of an External Affairs/Communication team in crisis and emergency contexts.
2. Integrate Safety Communication into Organizational Planning
   1. Recognize the importance of safety communication in operational planning.
   2. Understand how proactive communication can mitigate reputational risks during emergencies.
   3. Explore methods for effective media relations and community engagement.
   4. Evaluate how communication strategies can support emergency preparedness and response. 
3. Develop and Apply Crisis Communication Strategies
   1. Learn the components of a comprehensive crisis communication plan.
   2. Distinguish between crisis communication and emergency management structures (e.g., ICS).
   3. Apply message mapping tools and stakeholder identification techniques during a crisis.

**There will be a CWEA Safety Committee Meeting after the webinar presentation.